Turning brand and channel signals into commercial decisions.
Independent market and assortment advisory for luxury, sportswear and fashion brands. I read data and cultural signals (earnings, channel mix, pricing, what consumers buy into) with 20+ years of retail and brand practice, and turn them into decisions your team can act on.
Three ways to work together
Market Intelligence Brief
A focused answer to one market question: a competitor, a category, a channel or a price band. The numbers, what they mean for your brand, and the decisions they support.
Start a request →Pre-Season Assortment Review
Before the order round or season plan locks, your planned assortment is checked against what the market is buying. Clear keep, cut and push calls.
Learn more →Ongoing Advisory
A sparring partner for brand and commercial teams on positioning, assortment and channel questions, with a direct line when a decision cannot wait.
Start a request →The kind of read you get
Who owns the European running and sneaker shelf
Market share of sports shoe brands in Europe, read for range and space decisions.
Sportswear analysis →
What Nike's reset means for your channel mix
Revenue, margin and the wholesale question behind the headline numbers.
Sportswear analysis →
Where the challenger takes the full-price customer
Lululemon vs. Alo Yoga: the kind of market read that goes into an assortment review.
Assortment review →How it works
- 01
Send a short request
Two minutes: who you are and the question on your table.
- 02
30-minute call
Pick a time right after sending. We sharpen the question together. No deck needed.
- 03
Clear proposal
Scope, timing and price for the format that fits.
Tell me what you need to decide
The more concrete the question, the more useful the first call.
- Who reads it: me, personally. No sales team.
- What happens next: you can book the 30-minute call right after sending.
- Prefer email? marcel@circularlink.eu
Quick answers
Who does Marcel Melzig work with?
Brand, commercial and merchandising teams at luxury, sportswear and fashion brands and retailers, worldwide. Marcel Melzig is an independent market analyst and advisor based in Germany, with 20+ years in retail and brand practice.
How do we start?
Send the short request on this page. You can book a 30-minute call right after sending it. No deck needed.
What happens after the call?
You get a proposal with scope, timing and price for the format that fits: a Market Intelligence Brief, a Pre-Season Assortment Review or ongoing advisory.
Can I just write an email?
Yes: marcel@circularlink.eu. Marcel reads and answers every message himself.