Pre-season assortment review
Before the order round or season plan locks, Marcel Melzig checks your planned assortment against what the market is buying: categories, price architecture and channel mix. You go into the buy with clear keep, cut and push calls.
Three calls for the buy
The parts of the plan the market supports.
Where the plan bets against what the market is buying.
Where the market is ahead of your plan.
Before the plan locks
- Market signalsEarnings, channel mix, pricing, what consumers buy into.
- Assortment reviewYour plan, checked against the market.
- Order roundYou buy with keep, cut and push calls.
- SeasonThe plan meets the market.
That is the point where a clear read of the market still changes what gets bought, priced and pushed.
What gets checked
- 01
Categories
Where demand is moving in your market, and which categories in your plan follow it.
- 02
Price architecture
Whether your price bands match what customers are buying into right now.
- 03
Channel mix
Which channels carry full-price demand, and where the plan depends on discount.
Other formats
Market Intelligence Brief
A focused answer to one market question: a competitor, a category, a channel or a price band. The numbers, what they mean for your brand, and the decisions they support.
Learn more →Ongoing Advisory
A sparring partner for brand and commercial teams on positioning, assortment and channel questions, with a direct line when a decision cannot wait.
Learn more →Quick answers
What is a Pre-Season Assortment Review?
Before the order round or season plan locks, the planned assortment is checked against what the market is buying: categories, price architecture and channel mix. The result is clear keep, cut and push calls for the buy.
When is the right time for a Pre-Season Assortment Review?
Ideally before the season plans lock. That is the point where a clear read of the market still changes what gets bought, priced and pushed.
Who does Pre-Season Assortment Reviews for fashion, sportswear and luxury brands?
Marcel Melzig, an independent market analyst and advisor with 20+ years in retail and brand practice, based in Germany and working with brands worldwide.
How do I start?
Book a 30-minute strategy session. No deck needed.
