About

Marcel Melzig

I'm Marcel Melzig, founder of Circular Link. I analyse the luxury, sportswear and fashion markets through data and cultural signals: earnings, channel mix, pricing and what actually sells.

I work with brand and commercial teams on positioning and assortment decisions, ideally before the season plans lock. That is the point where a clear read of the market still changes what gets bought, priced and pushed.

Based in Germany, I work with brands worldwide. I publish what I see in Market Pulse, my newsletter on Substack, and on LinkedIn.

In numbers

20+Years in retail and brand practice

1,000+Market Pulse subscribers on Substack

10M+LinkedIn impressions in 2025 · LinkedIn Top Voice

#1Luxury Fashion creator on LinkedIn in Germany · #19 in Fashion & Beauty worldwide (Favikon, Nov 2026)

Partners and media

Strategic partner of Heuritech, Luxurynsight and LIGANOVA. Speaker at The Learning Lab in Zürich, media partner of Shoptalk Luxe in Abu Dhabi. Featured by LinkedIn News, quoted in Vogue Business and Handelszeitung.

Topics

Luxury market analysis →Category shifts, luxury meets sport, resale Sportswear market analysis →Wholesale vs. direct, portfolios, sport as the stage AI visibility →Which brands AI models recommend Pre-Season Assortment Review →Keep, cut and push calls before the plan locks

Next step

Work with me →Briefs, assortment reviews, ongoing advisory Speaking →Panels, podcasts, interviews Insights →Six signals I read every quarter Contact →Book a call or write to me