Sport as the stage
World Cup, marathon majors, HYROX: where brands win attention and product credibility in one moment.
717 reactions · 140 commentsRead on LinkedIn →
Insights · What I track
The themes I write about on LinkedIn every week, each with the post readers engaged with most.
World Cup, marathon majors, HYROX: where brands win attention and product credibility in one moment.
717 reactions · 140 commentsRead on LinkedIn →
Who really owns the customer: channel mix, full-price share and distribution discipline behind the headline numbers.
146 reactions · 44 commentsRead on LinkedIn →
Formula 1 deals, groups buying sportswear, maisons at the start line: why the convergence is infrastructure, not marketing.
264 reactions · 33 commentsRead on LinkedIn →
The secondary market as the honest price signal: who gains desire, who loses it, quarter by quarter.
284 reactions · 29 commentsRead on LinkedIn →
What AI models recommend when a customer asks, and what that means for brands that are known but not chosen.
259 reactions · 168 commentsRead on LinkedIn →
Jewelry, beauty and experience are outgrowing bags: the category shifts behind luxury earnings.
149 reactions · 14 commentsRead on LinkedIn →
Work with me
In a 30-minute call we look at which signals matter for your category and what they mean for your next season.
Deep dives: Luxury · Sportswear · AI visibility · Pre-Season Assortment Review