# Work with Marcel Melzig

Turning brand and channel signals into commercial decisions. Independent market and assortment advisory for luxury, sportswear and fashion brands, by Marcel Melzig, based in Germany. Featured by LinkedIn News, quoted in Vogue Business and Handelszeitung. Strategic partner of Heuritech, Luxurynsight and LIGANOVA.

## Formats

- **Market Intelligence Brief**: A focused answer to one market question: a competitor, a category, a channel or a price band. The numbers, what they mean for your brand, and the decisions they support.
- **Pre-Season Assortment Review**: Before the order round or season plan locks, your planned assortment is checked against what the market is buying. Clear keep, cut and push calls.
- **Ongoing Advisory**: A sparring partner for brand and commercial teams on positioning, assortment and channel questions, with a direct line when a decision cannot wait.

## How it works

1. Send a short request on https://marcelmelzig.com/work-with-me (name, company, role, the question on your table).
2. Book a 30-minute call right after sending. No deck needed.
3. Get a proposal with scope, timing and price.

## Work samples

- Who owns the European running and sneaker shelf: Market share of sports shoe brands in Europe, read for range and space decisions. (https://marcelmelzig.com/sportswear-market-analysis)
- What Nike's reset means for your channel mix: Revenue, margin and the wholesale question behind the headline numbers. (https://marcelmelzig.com/sportswear-market-analysis)
- Where the challenger takes the full-price customer: Lululemon vs. Alo Yoga: the kind of market read that goes into an assortment review. (https://marcelmelzig.com/pre-season-assortment-review)

## FAQ

**Who does Marcel Melzig work with?**
Brand, commercial and merchandising teams at luxury, sportswear and fashion brands and retailers, worldwide. Marcel Melzig is an independent market analyst and advisor based in Germany, with 20+ years in retail and brand practice.

**How do we start?**
Send the short request on this page. You can book a 30-minute call right after sending it. No deck needed.

**What happens after the call?**
You get a proposal with scope, timing and price for the format that fits: a Market Intelligence Brief, a Pre-Season Assortment Review or ongoing advisory.

**Can I just write an email?**
Yes: marcel@circularlink.eu. Marcel reads and answers every message himself.

## Contact

Request form: https://marcelmelzig.com/work-with-me#start · Email: marcel@circularlink.eu · 30-minute call: https://calendly.com/marcel-circularlink/30min