# Retained Advisory, Partnerships and Board Roles – Marcel Melzig

Marcel Melzig works with footwear, sportswear, fashion and luxury brands on a monthly retainer: market entry into Europe, brand, distribution, pricing and product. Former Vice President EMEA (Stella International) and Managing Director (ASH), former Chairman of the Advisory Board of Selling Community, Strategic Partner of LIGANOVA, Luxurynsight and Heuritech. Based in Germany, working with brands worldwide.

## Three ways to work together
1. Retained advisory (most requested): ongoing advice to founders, CEOs and commercial leads; fixed days per month, direct line in between, quarterly review against agreed goals.
2. Strategic partnership: long-term partnerships with agencies, data and technology companies serving fashion, sportswear and luxury brands.
3. Board and advisory board: advisory board (Beirat), supervisory board (Aufsichtsrat) and non-executive roles.

## Where he helps
- Market entry into Europe: country sequence, distributor or own setup, first key accounts, DACH to Southern and Eastern Europe.
- Start-ups and scale-ups: wholesale readiness, pricing, first retailers, investor questions.
- Brand management, distribution (wholesale, DTC, marketplaces), pricing, product and range, strategy, resale and circularity.

## Track record
- since 2025: Strategic Partner, LIGANOVA; Strategic Partner, Luxurynsight and Heuritech
- since 2020: Founder, Circular Link
- 2023–2024: Strategic Advisor, Hide&Jack
- 2023: Strategic Business Consultant, OLIP Italia
- 2021–2022: Chairman of the Advisory Board, Selling Community (Dubai)
- 2018–2021: Vice President EMEA, Stella International
- 2015–2018: Managing Director, ASH
- 2011–2015: Sales leadership, EMU Australia and Highline United
- before 2011: Foot Locker, store management

## FAQ
- How does a retainer work? A focus, a number of days per month and a direct line in between, reviewed quarterly.
- Can he help a brand enter the European market? Yes, from country sequence to first key accounts.
- Does he work with start-ups? Yes, founder-led brands and scale-ups.
- Is he available for advisory or supervisory board roles? Yes.
- Where is he based? In Germany, working worldwide in English and German.

Contact: https://marcelmelzig.com/work-with-me